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Advertising the products or services your business provides is essential to generating business and can take many forms. One form that should be considered is the use of signs, be they in, on or outside your premises or vehicles. Depending on footfall and visibility of such signs, they can be a highly effective form of advertising.

Signs for businesses come in a variety of different styles, types and materials. This overview is to help you understand just some of the options that are available to you in preparation for working with professional sign making companies that can help design and produce advertising signs for your business.

Window Sign
As the name suggests this is a sign that is displayed in the window. The options for creating such a sign range from inexpensive window lettering or posters, through to hand written by a professional sign writer direct onto the glass. Alternatively you could have a sign board. One consideration with a window sign is the importance of it being visible after dark, and therefore the need to either light up the shop window to keep the lettering visible, or to invest in a form of illuminated sign.

Canopy Sign
If your premises has an awning canopy over the front of it, you could consider having a canopy which incorporates an advertising sign for your business.

Wall Sign
This is a term used for any wall hung advertising signs. This could be a sign on the outer front, or side wall of your premises, or internal. There are various options in terms of materials, ranging from a painted board, to an engraved or printed metal or plastic sign, to a poster, banner, or illuminated lettering.

Projecting / Swing Sign
Traditionally seen hanging above shop fronts, these signs are side on to the building meaning they can be seen by people as they come up and down the street.

A-Board / Free-standing Sign
These signs are the sort that many shops put outside every morning and take in every evening. They can range from blackboards/whiteboards where you can right your own messages on, to tailored sign written advertising boards.

Vehicle Signs
If you operate vehicles as part of your business you should consider using them for marketing purposes. There are companies that can produce removable magnetic, or companies that can produce full vehicle wrap graphics.

Banners
These are a portable, relatively inexpensive form of sign, often used to promote special promotions or at markets or exhibitions.

Point of Sale Signs
These can be advertising signs around or above the till area within your premises. An example would be those you see displaying the menu options in take-away, or sandwich shops.