Articles

There are very few geographical areas that don't have some form of media coverage. The most common forms of local media can be broken down into the following categories:

Local Radio
Local radio stations play quite a large role within communities and can have some significant audience figures. Consequently they can provide fantastic local advertising coverage. Don't assume radio advertising is only for the large corporations, as there tend to be many airtime packages on offer. You will of course need to fund the advertisement production cost, but by utilising the experience of the radio stations and production companies this does not have to break the bank.

Even though many of the local radio stations may be owned by large media groups, they do tend to be run to a large extent on a very local basis.

Local Community Magazines
Evolving out of the community and parish church newsletters has come the local community magazines. These tend to focus on very specific geographical areas, normally between 5,000 and 10,000 household in size. Therefore you can be very clear about the audience that will receive the magazine containing your advert. This type of magazine is largely produced as a monthly publication, which gives the added advantage that they tend to have a longer life within the households to which they are delivered, only being removed once the next months edition has arrived.

Have a look at local media community magazines in your area, by following this link, then refining the search results by choosing the particular town in which you are interested.

Local Website Guides or Directories
These are websites that contain content specific to a defined geographical area. They often cover local news, weather, and events as well as offering local trade directories and advertising. Again, due to the content of the site you can be sure that you are reaching either local people or people considering visiting or moving into the area.

These types of website can be owned, or associated with local radio stations, or part of a national network of local guides, or self contained independent local guides. In most instances however, regardless of being part of a larger group or not, they do tend to be run by local people, living within the area the guide covers.

Local Newspapers
This is probably the original form of local media, the local newspaper. Although new forms of media have grown up over the years, the local newspaper still exists and can still offer effective advertising for businesses. They tend to have various different packages to offer, that cover different ad sizes, placements and timing, meaning you are likely to find something to fit both your needs and your budget.

In addition to the links within this article, you can also use the navigation located on the left of your screen, or the advanced search option to locate media available within a specific geographical area.